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Who are we?

I have been putting off writing this blog for some time. Apparently to blog successfully, your message needs to come from the heart. Immediately this scares me. What if no one likes what I have to say? What if my blogging technical skills aren’t good enough…(repeat negative statements until I find something else that needs doing, dishwasher looking exciting..)

But dear reader, I know I have to blog to be successful in business, so mind over matter, join me on my musings on business life, being a working parent, creating beautiful things, and capturing stylish interiors.

Photo from


Who are we? Who is my customer? Let’s call her Michelle. Here is a list of some of the things she is-


  • A woman
  • Aged 20-65
  • A stay at home Mum
  • A working Mum
  • A single lady
  • Busy
  • A grandparent
  • Young at heart
  • A good sense of humour
  • Modern in her design choices
  • Loves vintage and it’s sense of nostalgia and history
  • Sophisticated
  • Feminine
  • Artistic
  • Unique


Now this list isn’t exhaustive, it’s just the first few things that came to my mind. But what struck me when I wrote this list, was how positive it was. I include myself as one of my customers, yet this customer is all the things I hope to be. No mention of the self-doubt, the cristicism, the ‘I’m not good enough mentality’.

My customers are wonderful, I have met so many over the last year, and each one inspires me in some way. I love to hear their stories, see pictures of their homes, see how Love Inc fits into their lives. So this year, I am embracing who I am, who WE are.

Photo from


I hope you find a small window to sign up to our newsletter and join me on my rollercoaster adventure through business. We have so many exciting new products for the year ahead. Follow us on to see a flavour of what is coming up.


For those of you who don’t use Pinterest it is basically an on-line pin board, full of beautiful images and craft ideas. I could spend hours, days even,  collecting images, cocooning myself from the dishwasher and real life. In my head, life looks like this. Positive, free from self doubt, full of inspiration. A place to bear my soul, post images that sing to my heart. And so my blog will try to resonate with this. Who are we? We are a million diferent things, but ultimately we are us.


  1. Post comment

    Fabulous blog, I loved what you had to say and will be joining you on your roller coaster ride.

  2. Post comment

    I get so inspired when I read about your business; I love how organic it is and how open you are to responding to where it needs to move next; you keep it fresh and alive…you have planted a few seeds in my mind about how to ‘approach’ the process of creating. Love, Love, Love!


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